I dislike modern cars, they are on the whole dull boring and lacking in any sense of style and presence. Mere transportation cubicles for an age of fear and self flagellation. It was the pioneering Harley Earl (first GM styling VP) who said getting into a new car should be like taking a holiday,
Earl “wanted to design a car,” he said, “so that every time you get in it, it’s a relief — you have a little vacation for awhile.”
…..oh how far we have fallen.
There are only three cars in production that I would even consider buying new and making budget crippling payments on. The Corvette (ZR1 pretty please with sugar on it), the Dodge Challenger, the Mustang GT and maybe well OK the Camaro SS. No six cylinder “secretaries models" to use the sexist phrase, V8 high performance versions only. I am often asked what new car I would recommend, these are my answers. Odd since I prefer luxury cars but there has not been a personal luxury car since the Lincoln Mark VIII and Eldorado stopped production.
Having spent the last decade in marketing I appreciate a finely crafted advertisement, one that speaks to the viewer on a visceral level and sparks the desire for the new. The commercial for the 2013 Mustang would make Don Draper proud. The ending is what makes it. Each person viewing the Mustang imagines it their way (clever since Mustangs are one of the most heavily modified new cars).
In the last scene a little girl in a pink tutu sees hers in Barbie pink which is then immediately replaced by a black Shelby model, as the bad ass car cruises up to the corner her image is reflected back. Instead of a pink tutu she is a black swan / angel. A sound track from the Features, How it Starts is the icing on the cake.
I think the Mustang is now top of my list, now that is the power of advertising.
Here is the full song:
